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dpi21 score a hat-trick

Clarets Store

We've just completed a hat-trick for Burnley FC with the re-design of the clarets online store.

The new site; www.ClaretsStore.com which is set to launch end of February, enables the club to reach a much wider audience whilst having a strong visual identity and delivering a memorable experience.

Steven Taylor, Creative Director for dpi21 said: "The first thing that struck me when I looked at the old site was how un-inspiring it was with quite a confusing structure. Clarets fans are extremely passionate about their club and deserved a much more memorable user experience."

Tom Mackie, Retail Manager said: "One of our early objectives was to strengthen the brand and improve the experience for fans visiting the Internet store. The improvements give www.ClaretsStore.com a more structured navigation bringing extra definition to the brand and make the club store feel more forward-looking."

For a sneak peak visit of the new look www.ClaretsStore.com click here