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Pathways North West is undergoing a complete re-design of all its marketing collateral to consolidate its place in the market and target new locations.
As the company continues to grow bosses have said that now is the right time for this specialist care home provider to develop its identity further. The campaign also includes developing an email marketing strategy and interactive website.
Steven Taylor, Creative Director for dpi21 said:
"Pathways NW originally required a basic presence online but with the continued growth of the organisation a change was needed to improve their branding online. As a result, the new website portrays that growth and allows them to showcase their individual properties and more importantly, capture user data in order to grow their database organically".
Claire Mason for Pathways North West said:
"We’ve worked with dpi21 for the past 4 years and can rely on their creativity and ability to deliver our message to a wider audience”.