Creative Digital Thinking

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Surfing on Apple’s latest wave - Apple’s latest mobile touch-based device the iPad, has the potential to be a game-changer in the way consumers surf the web and the way we design for it!

Soccer academy score No Limits funding - Stand Out In Darwen stars Daniel Stubberfield & Lewis Hamlin are seeking to further raise the profile of their innovative ‘curriculum enriching football academy’ S7 Soccer Academy by commissioning a re-brand and new e-commerce website.

How important is your domain name? - In order to sell your products & service’s online, you need to build up your credibility. Having a proper domain name is the first step in that process.

FREE World Cup Web Surgeries - Throughout the 2010 FIFA World Cup we will be holding a number of free 90 minute ‘Web Surgeries’, where businesses can ask us for help and advice on any web or social media related issues whilst enjoying the football and a pint!

Accrington Stanley... “who are they?” - We’re feeling a little reminiscent this month as we’ve just been appointed by Accrington Stanley to re-design its website and develop a fully content manageable solution.

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Set-up a YouTube Channel and profit today!

YouTube

Whether you run a small business from home or are part of a large corporate organisation, you can use YouTube to spread your marketing message.

If you have a product or service that would benefit from a short video demonstration, YouTube is the perfect social platform for you.

In case you’ve been hiding under a rock, YouTube is a video-sharing site where anyone - including businesses - can upload video content for others to view. Each day more than 1 billion videos are streamed by users around the world! The first ever YouTube video was uploaded on 23rd April 2005 by its original creator Jawed Karim. Since then it’s had nearly 2 million views!

So what type of video should you produce for YouTube? The key is to create a video that people will actually want to watch, so think informative, useful, educational and entertaining. We’re not talking big budget film production tho. You can get your hands on an excellent piece of kit (Flip Ultra HD) for around £120 knicker. This little gadget allows you to record short movies in HD quality and instantly transfer them to your Mac or PC for quick, basic editing, ready for upload to YouTube!

Once you have the viewer interested you can lead them back to your website where your product or service is available for sale. Creating your own YouTube channel is completely free, and can be designed to match your existing company branding.

Another great benefit of having a YouTube channel is the boost it will provide your SEO campaign.

Firstly, YouTube is the second biggest search engine in use after Google. Secondly, Google owns it and also, more importantly, displays YouTube videos in its search results. This means that the videos you upload could be displayed in google’s search results.

To test this, perform a quick search for “Gordon Brown bigoted” in google. Listed amongst the regular “10 blue links” you’ll see google images, google news sites and you’ll also see related videos courtesy of YouTube!

This gives video huge importance for your online marketing strategy.
If you would like to know more about creating a YouTube video channel please email marketing@dpi21.com
The first 5 emails received to our inbox, get a branded YouTube channel for FREE, nada, not a penny.
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